The sociology of fashion

Sociology of fashion is something that can be defined as the cultural process of production and consumption. In other words, we can state it as uniformity in the society. Fashion is not only an inspiration or an idea but it is much more than that, it also holds a strong cultural meaning behind it. It gives an identity to the person as well as society and vice versa. It doesn’t only mean dressing up smartly or showing off different brands but it is somewhat an expression of individuality or a society.

We as Diamond Willow want to host an event that features the best fashion expressive sensibility,favoring novelty and individuality, which energizes facets of both economic production and personal consumption. Something that offers aesthetic forms in fields such as dress and clothing, philosophy and religion, music,habits and customs , through which individuals attach to or demonstrate their difference from various communities.

This event will help designers from different cultures share ideas and build fashion.

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